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This website has the following in the site, "Use the form on the right to send us a direct email." Our analyzers viewed that the web site also stated " Please e-mail us if you have any special orders or requests." The Website also said " We value our customers and will get back to you as quickly as possible! 123 Street Avenue, City Town, 99999. You can set your address, phone number, email and site description in the settings tab. Link to read me page. Black Spinel and Pearl Necklace. Natural Pearl and Leather Bracelet." The website's header had Fine jewelry as the most important search term. It is followed by jewelry, hand made, and earrings which isn't as highly ranked as Fine jewelry. The next words they uses is necklaces. bracelets was included and might not be understood by search parsers.